So you want to know how to get more Facebook fans for your business, but you don't know where to start? This short article is going to give you 5 Facebook marketing tips that will start the ball rolling with new fans for your page.
Facebook ads - This is by far the easiest way to start getting fans for your page especially if you don't have an existing blog/website to promote your page on. Simply go to Facebook, type 'adverts' in the search bar and go and set up an account. Set your daily limit to $5 to start and have a go at creating loads of ads, I mean like 50 different ads. Play with the targeting, cost-per-click vs cost-per-impression and get a feel for it. When you find the ads that work, keep them running, pause the others and up your daily budget to get more fans coming in.
Use a Reveal Tab - Whether you are creating your own fan page or having someone make it for you, using the reveal tab to convert visitors in to fans really helps boost the number of likes you will get. A reveal tab means that non-fans have to click the like button before being able to see your content meaning more 'likes'.
Don't Over Promote Yourself - The best thing about fan pages is that they can grow virally. While you need to be getting your fans to take action you don't want your fan page to be plastered with self-promotional junk. You need to give your fans value so that they keep coming back for more AND so that they recommend you to friends. No one is going to recommend you to their good friends if all you do is promote your business opportunity, affiliate links and products. It's about creating a community of fans that start to share your name/brand with their friends, who share with their friends...until it snowballs out of control!
Get Them Clicking! - Not many people use this, maybe they just haven't picked up on it yet, but here's how Facebook determines who appears on your 'newsfeed' on the home page. Every time you 'like' some one, send a message, look at someones photo, comment or click a link that they share, Facebook recognises that you have recently interacted, so their stuff appears more regularly on your newsfeed. The same goes for fan pages. If you interact on a fan page it will show up more frequently in the future. Utilise this by getting your fans to interact on your page the moment you click like. Tell them to get involved in a discussion or post some photos for them to look at. When they interact by 'liking' or commenting this appears on their profile for all of THEIR friends to see, increasing your exposure.
A lot of services nowadays let fan page owners buy Facebook fans from them. They all promise the same thing- guaranteed Facebook fans (also known as likes) to your fan page. A recent study concluded that each Facebook fan is worth $136 to a company. So this appears to be an amazing strategy to boost your ROI.
Finding fans is one of the biggest difficulties regarding Facebook fan pages.
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