2013年10月20日星期日

What's in a Name? Creating an Intriguing Title for Your App

Mobile apps continue to dominate the programming industry. If you are looking for some entertainment while spending countless hours as the DMV waiting to get your Driver's License renewed, then you can choose from thousands of various Android compatible creations. And, if you have tinkered with several different apps in the past, you have likely come up with some ideas of your own. If so, what should you do with these great ideas? The initial recommendation involves utilizing an online creation platform like Andromo to get the final product. However, there is still a huge hurdle to overcome - naming the application. Without the right name, the app will draw little interest on the open-market, so be sure that you keep these tips in mind when creating the right moniker to adorn your newly created Android software.

Keep Things Short

The right name means everything, and because attention spans are quite short when it comes to the digital world, the name must be short and to the point. A few words should suffice, as a catchy phrase can lure potential sales into reading about the application further. Once you have brought consumers this far, sales are much more likely. Try to avoid long phrases or lengthy words.

Research The Name

Because there are so many applications on the market, any app maker must research a given title to ensure its originality. Use online search engines to find out whether or not another developer has beat you to the punch. Nothing is worse than creating an incredible application and investing in the marketing only to learn that you are being sued because another application was released weeks before with the same title. Do the necessary research early in the process and avoid any troubles down the road.

Use Catch-Phrases that Trend

Applications can become incredibly popular in a short span of time. However, this doesn't mean that the program will be a hot commodity forever. In fact, it's quite the opposite. Use this key point to your advantage when coming up with the title that will define the application. Consider any phrases that are currently trending and look for any way to create a "play on words" for the moniker. This will draw attention to the program immediately and one can generate quite a few sales on a catchy title alone.

Don't Fear Pop Culture

Pop Culture, as it is commonly referred to, can be your best friend when you are looking to make profits from mobile applications. If there are any particular trends occurring that could help the news travel faster, and believe us when we say that the right title can definitely expedite the "word of mouth" process, use that trend to drive traffic. This can be one of the most important elements in the naming process. Use this point wisely, and sales should show the value of using Pop Culture phrasing.

Talk about the process with someone close to you, but resist the urge to vocalize your thoughts with all of your friends. While they may have some incredible insight, they will likely cloud your judgment. Instead, trust a single confidant and discuss any of your thoughts with them. Do your best to not over-think the title, and in doing so, you should be able to create a catchy phrase that makes people want to purchase the apps from the moment they find it. Do your best to ensure that all necessary research has been conducted, and once your release date comes, you can rest easy knowing that you have a unique creation that will intrigue many.
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